HALFTIME sneaker

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Transforming architecture
into fashion

Year: 2018

The HALFTIME sneaker is a Speedfactory AM4 sneaker, designed by Cobe, made available through an employee-exclusive raffle in connection with the opening of the HALFTIME building at adidas’ global headquarters in Germany. The AM4COBE HALFTIME Sneaker takes inspiration from the building’s design, mirroring its roof geometry in the knitted upper. It has black three stripe branding on the sides and grey detailing on the toe and heel. Black reflective laces and black detailing on the tongue complete the look, together with a full-length BOOST sole for maxium comfort.

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The AM4Cobe HALFTIME sneaker is manufactured in Germany, using advanced 4D printing technology.

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The sneakers are inspired by the HALFTIME building’s geometric design, mirroring the angles of the roof in the knitted upper part of the shoe

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In a series of sketches and 3D models, several details have been studied, such as the three iconic stripes, the inspiration from the HALFTIME building, the cover pattern and the gradient of colour.

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Year: 2018

Client: adidas

Team: Caroline Nagel, Claes Nilsson, Dan Stubbergaard, Roberto Barosa, Ulrich Pohl.