Geely Design Center

cobe geely design centre interior cobe geely design centre interior
Mobility of
the future

Year: Commissioned 2018, completed 2022

Client: Geely Group

Program: Design center with offices, showroom and workshops

Size: 14.000 m²

Geely Design Center is a new and exclusive design center for the multinational brand Geely Design, which develops and executes new ideas, solutions and world-class designs for the Chinese automotive company Geely. The new building is going to form the setting for Geely Design’s development of, among others, the new electric car brand Lynk & Co in a unique location on Gothenburg’s harbor front.

cobe geely design centre diagram

Geely Group was founded in 1986, and in 2018 it was the fastest growing automotive company in the world.

cobe geely design centre diagram

Mobility of the future: from electric cars and subscription services to flying cars.

Geely Group has an innovative strategy and a portfolio of brands ranging from the world-known Swedish brand Volvo Car, London’s electric taxi-cabs, US-based Terrafugia, which aims to develop flying cars for private users, and the only four-year-old brand Lynk & Co, which offers an innovative Netflix-like subscription service for electric cars.

cobe geely design centre brand

The new design center will be a multi-purpose building that strengthens and reflects the company’s identity and philosophy, rooted in an automotive design defined by themes such as “personal”, “new tech”, “dark”, “urbanism” and “respect”.

A unique location on Gothenburg’s harbor front

cobe geely design centre harbour
cobe geely design centre harbour

The building is located at Gothenburg’s buzzing and beautiful waterfront with a view towards the city’s historic city center.

cobe geely design centre diagram

The ground floor is accessed via a large public square with access to the waterfront.

cobe geely design centre diagram

Towards the harbour, the facade is pushed back, emphasizing the entrance and inviting people in.

Urgent transition from
fossil fuels to green
transportation
cobe geely design centre exterior
cobe geely design centre map

The exterior materials are inspired by an automotive universe and setting, where the use of glass and metal in the facade and concrete on the terrain creates a natural connection with the cars that are designed inside.

cobe geely design centre exterior
cobe geely design centre model

A multifunctional machine

cobe geely design centre brand

The new Design Center is no ordinary office building but rather a giant, four-story-tall machine. The building offers large spaces with room for the constructing of clay models of cars in a scale of 1:1 as well as dark areas where virtual designers can work on giant screens in the spectacular design space at the top of the building.

Simplicity is the
ultimate sophistication

A core aspect of the design is the relationship between private and public areas. Copying is a major challenge in the automotive industry, which makes it crucial to prevent prying eyes when it comes to the most sensitive activity of all: the ongoing design of new cars and features.

cobe geely design centre brand
cobe geely design centre brand
cobe geely design centre model
cobe geely design centre model

The facade is open and transparent on the ground floor and gradually becomes more private towards the top of the building, as black metal slats on the glass facade are spaced closer and closer together in a vertical progression.

cobe geely design centre showroom

Showroom located on the ground floor.

Creative collaborations

cobe geely design centre interior

The building is organised around a central atrium that connects the people working in the building visually, physically and mentally. Open stairs placed along the atrium provide quick and easy connections between different functions and people.

cobe geely design centre diagram

The atrium functions as the heart of the building and connects to all floors. It furthermore draws sunlight into the building.

cobe geely design centre diagram
cobe geely design centre diagram
cobe geely design centre model
cobe geely design centre floor cobe geely design centre floor cobe geely design centre floor cobe geely design centre floor
House of
innovation

On the top floor lies the double high “Chamber of Secrets”, where Geely’s designers will have a spectacular and completely sealed-off innovations lab.

cobe geely design centre interior

Centrally placed in the lab is a sunken yard, where designers can move car models outside in order to register how daylight is reflected in the surface of the car. The floor of the yard is the glass roof of the central atrium, strong enough to support the weight of the cars.

cobe geely design centre model
cobe geely design centre interior

Location: Gothenburg, Sweden

Client: Geely Group

Program: Design center with offices, showroom and workshops

Size: 14.000 m²

Year: Commissioned 2018, completed 2022

Collaborators: BRA Bygg

Team: Alejandro Saldarriaga, Alexander Fagerholt, Anders Gade Jørgensen, Ben Goss, Birk Folke Daugaard, Camila Stadler Buschle, Claes Nilsson, Clement Bue Maali, Dan Stubbergaard, David Alba, Eik Bjerregaard, Enzo Pittol Nercolini, Gitte Højrup, Hugo Lindberg, Joanna Anna Jakubowska, Johanne Holmsberg, Laura Diestel, Lauren Taylor Heaton, Mads Lützen, Majbritt Lerche, Margarita Nutfulina, Matti Hein Nørgaard , Max Neumeister, Mette Vædele Nikolaj Harving, Ornella Clappier, Rasmus Lassen, Stefan Mylleager, Søren Jeppe Sørensen, Susanne Skov Kunert, Tonny Jensen, Ulrich Pohl.

Image Credits: Please note that we had used a small number of images for which the copyright holders could not be identified. In these cases it has been our assumption that such images belong to the public domain. If you claim ownership of any of the images presented and have not been properly identified, please notify Cobe and we will make a formal acknowledgement